organic.lab
BRPTEN
Free audit →
§ methodology

How we turn your store into a citable source.

A lab-grade method: we measure, structure and monitor. Every page becomes an answer block that search engines rank and AI models cite.

§ 01 — the difference

SEO, AEO and GEO don't compete — they add up.

The same structural work serves all three. The difference is where your brand shows up.

SEO
Rank on Google
Title, meta, sitemap, speed and schema. The basics — today delivered for free by the platform.
where: blue list of results
AEO
Answer directly
Featured snippets and quick answers. Your page becomes the answer at the top of the search engine.
where: answer box
GEO
Be cited by AI
Your brand appears inside the answer generated by ChatGPT, Gemini and Perplexity — the new decision point.
where: AI answer
Criterion
Traditional SEO
GEO
Goal
Position in the results list
Being cited inside the answer
Where it appears
Google, Bing
ChatGPT, Gemini, Perplexity, AI Overviews
Format that matters
Keywords and links
Answer blocks, FAQ, factual data
Success unit
Click
Brand mention as a source
Maturity in Brazil
High (nearly universal)
Very low — wide-open field
§ 02 — the process

Four phases, from diagnosis to citation.

01
Diagnosis
We audit the store and measure the GEO Maturity Index: schema, content structure and AI readiness, page by page.
02
Structure
We rewrite PDPs and PLPs into citable blocks — descriptive titles, FAQ, tabulated specifications and complete structured data.
03
Content
We create category content with real depth, answer-first openings and real questions answered.
04
Monitoring
We track the brand's presence across search engines and AI models and iterate where citation isn't happening yet.
§ 03 — example

What changes on a product page.

The same PDP, restructured to be read by humans and retrieved by AI models.

Before · generic
Sneakers Model X
Comfortable, stylish sneakers. Great for everyday wear. Buy yours now at our store for the best price.
✕ no structured specifications
✕ no FAQ · no product schema
✕ invisible to AI answers
After · citable
Running Shoes Model X — cushioning for long distances
Running shoes with an EVA midsole, 8 mm drop and 265 g. Recommended for road runners on 5 to 21 km training runs.
✓ tabulated spec sheet
✓ complete FAQ + Product schema
✓ retrievable and citable by LLMs
§ 04 — impact

What structure unlocks.

short term
More conversion
Clearer, more complete pages convert the traffic your store already has more effectively.
medium term
More organic traffic
Semantic structure and category content raise your ranking on Google.
long term
AI citation
The brand starts getting recommended inside the generated answers — the new purchase decision point.

See the method applied to your store.

The free audit already delivers the phase 1 diagnosis — the points to watch and the path to fix them.

Get my free audit →