§ lab studies
Applied research on generative search and e‑commerce.
Applied research that underpins our method — how stores become citations in AI.
§ featured · paper · 834 stores
GEO maturity in Brazilian e-commerce
Technical SEO and GEO audit of 834 Nuvemshop stores (Brazil). Near-universal SEO foundation; AI readiness almost nonexistent.
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834
stores audited
0%
with FAQ schema
41/100
median GEO maturity
study · geo
How PDPs become citations in ChatGPT
We analyze what makes a product page get retrieved and cited by generative models.
12 min readread study →
study · zero-click
The impact of zero-click on Brazilian e-commerce
An overview of how clickless search redistributes organic traffic across Brazilian stores.
9 min readread study →
study · schema
Product schema that AI actually reads
A comparison of data structures and their retrieval rate in generative answers.
7 min readread study →
study · reviews
Reviews as a recommendation signal in AI
How indexable reviews increase the chance of citation in shopping queries.
10 min readread study →