Organic Lab — GEO and SEO for e-commerce | Cited by humans and by AI
organic.lab
BRPTEN
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§ GEO for e-commerce

Your store, recommended by humans and by AI.

We're the GEO and SEO lab for e‑commerce. We get your product pages ready to rank on Google and be cited by ChatGPT, Gemini and Perplexity — where the next purchase is decided.

desde 2017são carlos / sp
● ChatGPT · cited source
“For running shoes, Your Store offers models with good cushioning…”
Google · position 1
Structured PDP, complete schema, indexable FAQ.
we optimize your brand for →
ChatGPTGooglePerplexityClaudeGeminiBing CopilotMistralDeepSeekYou.comChatGPTGooglePerplexityClaudeGeminiBing CopilotMistralDeepSeekYou.com
§ 01 — the landscape

Search has changed. And so has the way your store shows up.

More than half of searches already end without a click. People ask AI for answers directly — and whoever doesn't show up in those answers loses the first recommendation, and the sale.

60%+
of Google searches end without a click (zero-click).
400M
people use ChatGPT every week as their starting point.
5×
more mentions in AI answers with GEO-optimized content.
§ 02 — how it works

From indexing to citation, in four steps.

Every search engine and every AI model learns, retrieves and answers. We optimize your store at each step.

01Crawl02Embed03Retrieve04CiteONE QUESTION -> ONE ANSWER WITH SOURCESWe optimize your store at each of the four steps.
§ 01
Crawl
Search engines and AIs index your store's content.
§ 02
Embed
Your content becomes semantic vectors.
§ 03
Retrieve
The models retrieve snippets by relevance.
§ 04
Cite
Your brand appears as the source of the answer.
§ 03 — our process

Our process, in four phases.

From diagnosis to monitoring, a clear method that makes the store retrievable, with correct data and content that answers the buying decision.

1Diagnosis2Structure3Content4Monitoring
01
Diagnosis
We audit the store and measure the GEO Maturity Index: schema, content structure and AI-readiness, page by page.
02
Structure
We rewrite PDPs and PLPs into citable blocks — descriptive titles, FAQ, tabulated specs and complete structured data.
03
Content
We create category content with real depth, answer-first openings and real questions answered.
04
Monitoring
We track the brand across search engines and AI models and iterate where citation is not happening yet.
§ lab study · 834 stores

Is Brazilian e-commerce ready for the organic traffic of the future?

We audited the SEO and GEO maturity of 834 Nuvemshop stores (Brazil). The SEO foundation is nearly universal — AI readiness, nearly nonexistent.

95%
with Product schema
0%
with FAQ schema
41
median GEO maturity
Read the full study →
Fig. 01 — maturity distribution
Advanced (70+)0%
Intermediate (55–69)9%
Basic (40–54)32%
Fragile (<40)34%
Inaccessible26%
§ two horizons

Results now and growth that compounds.

Our work plays two timelines at once: optimization lifts page conversion in the short term, while SEO and GEO build traffic and citations that grow month after month.

short term
Conversion rate

On the product and category pages we optimize, a clearer, more citable structure makes the store convert more — the effect shows up fast.

+ conversion
on the optimized products and categories
long term
SEO + GEO

Organic traffic and AI citation are compounding assets: the more structured your catalog, the more your store is found and recommended over time.

+ traffic
organic traffic and citations that grow month after month
§ offer · free

A free SEO + GEO audit of your store.

You get a report with the main issues to address, examples of products from your store, and a guide on how to fix each one.

✓Your store's main issues to address
✓Examples of products analyzed
✓A practical guide on how to fix them
✓AI citation opportunities
Get my free audit →
reply within 3 business days · no strings attached
§ 03 — cases

Results that show up in organic.

View all cases →
Natural foods · Nuvemshop
Empório Recanto Ipiranga
+38,5%
store conversion rate
1,35% → 1,87% with 13% fewer visits
view case →
Fashion jewelry · Stainless steel
Bia Aloi
+24,3%
revenue on the optimized pages
vs +9,8% for the rest of the catalog
view case →
Silver fashion jewelry · Nuvemshop
Céu de Prata
+36,5%
revenue on the edited products
1,4× the store, with average order value preserved
view case →
stores that trust the lab
Céu de Prata
Empório Recanto Ipiranga
Bia Aloi
Halara
§ 05 — frequently asked questions

GEO for online stores, in a few lines.

§Why do e-commerce stores need GEO?
More than half of purchase decisions start on search engines or on AIs like ChatGPT and Perplexity. Whoever doesn't show up in those answers loses the first recommendation — and the sale.
§What changes in a store optimized for GEO?
PDPs and PLPs gain citable structure: descriptive titles, FAQs, tabulated specifications, Product schema, indexable reviews and in-depth category content. It improves SEO, conversion and AI citation all at once.
§Does it work on Shopify, VTEX, Magento, Nuvemshop?
Yes. We work on top of your existing theme/template, adjusting semantic structure, data and content — without switching platforms.
§How long until results show up?
AI citations usually appear within 4 to 12 weeks. SEO and conversion gains on PDPs/PLPs show up in the first 30 to 90 days, depending on how mature the store is.
§Is the audit really free?
Yes. You fill in your store details and receive the full report within 3 business days, free and with no strings attached.